The Mix website (and very soon to come on The Fan) has an online arcade of video games. Not only was this site feature developed to keep visitors on our site for longer periods of time, it was also designed to take advantage of the growing popularity of online gaming.
Recent research shows that online gamers are more likely to spread Word-Of-Mouth marketing about automotive purchases. If you needed a VBR for pitching a car dealer, auto parts store, tire store, muffler dealers, or oil change locations -- this could be ideal!
Online Gamers Spread WOM About Auto Purchases
Online gamers are active information seekers and influencers, according to a recent study from Ziff Davis and ConStat. The study found that on average, one third of all gamers have doled out vehicle purchase advice in the past six months, and 63% of gamers' car talk focused on which make or model to purchase.
Ziff Davis reported that gamers' conversations involved a wide range of touch points in the car-buying timeline, from where to search for a car to features and dealership recommendations. Thirty-four percent of gamers gave advice about which dealership to purchase a car from and 64% indicated that they prefer to buy car models that they or someone they know have owned and liked.
Add to that an early August study from Parks Associates, which reported that 34% of U.S. internet users play video games at least once per week while fewer (29%) U.S. internet users watch online videos and (19%) visit social networking sites weekly. With online gaming topping the usage charts and boasting chatty, influential users, it's a medium ripe with word of mouth potential.
NOTE:
In the last 30-days, the Mix Arcade has received over 4,100 pageviews with over 3,300 of them being unique visits. The three most popular games on the site are: Putt-Putt, Tetris, and Darts. The average time spent by a visitor on the Mix site in that time period was 1:02. The average time spent on the Arcade pages was 2:40. Please refer to the FEATURE PAGE : MIX ARCADE sales one-sheet in the Shared drive for details on Page Sponsorship.
Wednesday, September 26, 2007
Tuesday, September 25, 2007
Promotional News/Sales Opportunities
Lots of news about new promotional pushes from advertisers. Should spark lots of ideas for VBRs and half-baked ideas to pitch!
Black Dog Ale
Partnering with humane shelters to publicize October as national Adopt-a-Dog Month by adding a splash page to its Web site that offers visitors information about the program and lets them find the addresses of participating human societies in 16 states. The brand, from Spanish Peaks Brewing Co., features the founder's black Lab "Chug" on its packaging and logo.
Boboli
New product push via In-Store Merchandise. George Weston Bakeries is launching a national merchandising program around a new Boboli product that includes recipes, coupons and healthy-living tips in-store.
The company is pushing Boboli 100% Whole Wheat personal size crusts with "Build-a-Better-For-You Pizza" in-store displays starting Oct. 1. Each will feature a child topping a Boboli crust. Recipe take-ones and healthy living tips will be part of the P-O-P offering.
Gillette Pushes Razor in Video Contest
Gillette is challenging college football fans to get their 'game face' on in a new promotion to push its Fusion Power razor.
The company has partnered with former Notre Dame quarterback Brady Quinn in a sweepstakes that encourages guys to create videos or photos that show their own game face. A grand prize package includes a trip to New York City to meet Quinn.
People can enter at www.gillettegameface.com where they will be directed to join the Gillette GameFace group on Facebook and to check out Brady Quinn's GameFace video with advice on how to create their own.
Gardenburger Hunts for 'Real Man'
Wholesome and Hearty Foods Co. has launched an online contest to find a 'real man' to promote its meatless products. People can nominate themselves or the man in their lives they believe defines the company's official "Real Man" title. The goal behind the campaign is to show that Gardenburgers, a 100% natural meatless product, aren't just for vegetarian or women, but for men, too.
Black Dog Ale
Partnering with humane shelters to publicize October as national Adopt-a-Dog Month by adding a splash page to its Web site that offers visitors information about the program and lets them find the addresses of participating human societies in 16 states. The brand, from Spanish Peaks Brewing Co., features the founder's black Lab "Chug" on its packaging and logo.
Boboli
New product push via In-Store Merchandise. George Weston Bakeries is launching a national merchandising program around a new Boboli product that includes recipes, coupons and healthy-living tips in-store.
The company is pushing Boboli 100% Whole Wheat personal size crusts with "Build-a-Better-For-You Pizza" in-store displays starting Oct. 1. Each will feature a child topping a Boboli crust. Recipe take-ones and healthy living tips will be part of the P-O-P offering.
Gillette Pushes Razor in Video Contest
Gillette is challenging college football fans to get their 'game face' on in a new promotion to push its Fusion Power razor.
The company has partnered with former Notre Dame quarterback Brady Quinn in a sweepstakes that encourages guys to create videos or photos that show their own game face. A grand prize package includes a trip to New York City to meet Quinn.
People can enter at www.gillettegameface.com where they will be directed to join the Gillette GameFace group on Facebook and to check out Brady Quinn's GameFace video with advice on how to create their own.
Gardenburger Hunts for 'Real Man'
Wholesome and Hearty Foods Co. has launched an online contest to find a 'real man' to promote its meatless products. People can nominate themselves or the man in their lives they believe defines the company's official "Real Man" title. The goal behind the campaign is to show that Gardenburgers, a 100% natural meatless product, aren't just for vegetarian or women, but for men, too.
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