Sales guru Jeffrey Gitomer says: "Ask smart questions and they'll think you're smart. Ask dumb questions and they'll... well... you figure it out."
Dumb questions:
What will it take to get your business?
(If you don't know -- go away.)
Can you tell me a little about your company?
(There's a little something I like to call "research." Look into it. Start with Google.)
What's your budget?
(Jeez. Just point a gun at them and grab their wallet.)
My friend Scott Ginsberg created a great video that shares "44 Killer Questions Your Competitors Aren't Asking" and I've embedded it below. Before you wipe your brow and say "Whew!" these are "starter" questions, meaning that Scott gives you a great beginning to a question -- you're still going to have to put some thought into the subject of the question in order to really drive it home and make it personal to your customer.
Now, THAT'S smart.
Friday, March 27, 2009
Wednesday, March 25, 2009
Social network ads are tough sell to Gen-Y
Seeking to grab the attention of Gen Y's on social networks? Better put away the old online display ads if you're seeking to grab the attention of Gen Y's on social networks. A new study by the Participatory Marketing Network and Pace University shows traditional banner ads to be ineffective to young adults aged 18-24.
Researchers asked a group of Gen Y's if they notice ads at all when navigating through a social community, and if they approve of them. While 84% said they notice ads on social networks, only 19% said they find them "relevant."
Researchers also found that 74% of the young consumers in the study click on social network ads "infrequently," and 36% don't click on the ads at all.
There were a few signs of hope in the results --
62% of the respondents said they have "visited a brand or fan page on a social network" and 48% said they have "become a fan or friend of the company or organization" showcased on a brand or fan page.
The top three reasons respondents cited for joining a brand or fan group were: get product updates ( 67%), view promotions (64%) and view or download music videos (41%).
Read full article: http://www.internetretailer.com/dailyNews.asp?id=29703
Researchers asked a group of Gen Y's if they notice ads at all when navigating through a social community, and if they approve of them. While 84% said they notice ads on social networks, only 19% said they find them "relevant."
Researchers also found that 74% of the young consumers in the study click on social network ads "infrequently," and 36% don't click on the ads at all.
There were a few signs of hope in the results --
62% of the respondents said they have "visited a brand or fan page on a social network" and 48% said they have "become a fan or friend of the company or organization" showcased on a brand or fan page.
The top three reasons respondents cited for joining a brand or fan group were: get product updates ( 67%), view promotions (64%) and view or download music videos (41%).
Read full article: http://www.internetretailer.com/dailyNews.asp?id=29703
Tuesday, March 03, 2009
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