Friday, January 04, 2008

Valuable Resource

I wanted to share this website with you -- it's dedicated to marketing stats:
http://www.marketingcharts.com/

They've got some great original charts (excellent for use in PPT proposals) , along with being a reliable news clipping/link resource for info in just about every industry.

Here are some favorites...
‘Online at Work’ Audience a Prime Target for Advertisers
http://www.marketingcharts.com/direct/online-at-work-audience-a-prime-target-for-advertisers-2921/

Big Shift to Online Ad Spend in $40B Global Auto Ad Market by 2011
http://www.marketingcharts.com/television/big-shift-to-online-ad-spend-in-40b-global-auto-ad-market-by-2011-2743/

Vertical Search an Advertising, Revenue Opportunity for Online Publishers
http://www.marketingcharts.com/direct/vertical-search-an-advertising-revenue-opportunity-for-online-publishers-2627/

Ad Spend to Grow 6.7% in ‘08, Internet to Overtake Radio in ‘08 & Mags in ‘10
http://www.marketingcharts.com/television/ad-spend-to-grow-67-in-08-internet-to-overtake-radio-in-08-mags-in-10-2596/

Top 5 Auto Brands by Share of Market Interest Online
http://www.marketingcharts.com/interactive/top-5-auto-brands-by-share-of-market-interest-online-november-2007-2851/

Top 10 Online Retail Categories by Order Size
http://www.marketingcharts.com/direct/top-10-online-retail-categories-by-order-size-october-2007-2812/

Top 10 Financial Services Online Ad Spenders
http://www.marketingcharts.com/interactive/top-10-financial-services-online-ad-spenders-november-2007-2791/

You can also subscribe to to a daily digest of the latest updates. Just visit http://www.marketingcharts.com/ and enter your email address in the top/right corner.