The latest issue of Fast Company's Now Daily email newsletter (you can sign-up for free by clicking here) shares 25 ideas for getting the automotive business back into drive. Why not take a look and see how many of the concepts you might borrow for use as VBRs to contact the car dealers on your client list?
Some of my favorites...
#5 Why geckos can't solve the problem
As powerful as advertising and marketing are, they're not going to save the American car industry. What the industry needs is a vision. Tell us why we should want your cars. If you can't figure out what makes your product special, then it's probably not special. When you do have something to say, market the hell out of it.
#8 Urban Outfitters
Car-free living is the car dealer's worst nightmare, but it also may be their greatest opportunity to reinvent themselves. The auto industry could reframe itself as a transportation industry in the same way some of the oil companies have started talking about themselves as energy companies. What events or features could car companies sponsor? "Imagine a young professional driving her GM car from her suburban home to a well-maintained train station, taking her GM collapsible bike from the trunk, boarding the GM train to the city, unfolding the bike in 15 seconds, and riding to work," says the director of the National Center for Bicycling and Walking. "Now is the time."
Showing posts with label Auto. Show all posts
Showing posts with label Auto. Show all posts
Wednesday, May 27, 2009
Wednesday, September 26, 2007
Online Gamers Spread WOM About Auto Purchases
The Mix website (and very soon to come on The Fan) has an online arcade of video games. Not only was this site feature developed to keep visitors on our site for longer periods of time, it was also designed to take advantage of the growing popularity of online gaming.
Recent research shows that online gamers are more likely to spread Word-Of-Mouth marketing about automotive purchases. If you needed a VBR for pitching a car dealer, auto parts store, tire store, muffler dealers, or oil change locations -- this could be ideal!
Online Gamers Spread WOM About Auto Purchases
Online gamers are active information seekers and influencers, according to a recent study from Ziff Davis and ConStat. The study found that on average, one third of all gamers have doled out vehicle purchase advice in the past six months, and 63% of gamers' car talk focused on which make or model to purchase.
Ziff Davis reported that gamers' conversations involved a wide range of touch points in the car-buying timeline, from where to search for a car to features and dealership recommendations. Thirty-four percent of gamers gave advice about which dealership to purchase a car from and 64% indicated that they prefer to buy car models that they or someone they know have owned and liked.
Add to that an early August study from Parks Associates, which reported that 34% of U.S. internet users play video games at least once per week while fewer (29%) U.S. internet users watch online videos and (19%) visit social networking sites weekly. With online gaming topping the usage charts and boasting chatty, influential users, it's a medium ripe with word of mouth potential.
NOTE:
In the last 30-days, the Mix Arcade has received over 4,100 pageviews with over 3,300 of them being unique visits. The three most popular games on the site are: Putt-Putt, Tetris, and Darts. The average time spent by a visitor on the Mix site in that time period was 1:02. The average time spent on the Arcade pages was 2:40. Please refer to the FEATURE PAGE : MIX ARCADE sales one-sheet in the Shared drive for details on Page Sponsorship.
Recent research shows that online gamers are more likely to spread Word-Of-Mouth marketing about automotive purchases. If you needed a VBR for pitching a car dealer, auto parts store, tire store, muffler dealers, or oil change locations -- this could be ideal!
Online Gamers Spread WOM About Auto Purchases
Online gamers are active information seekers and influencers, according to a recent study from Ziff Davis and ConStat. The study found that on average, one third of all gamers have doled out vehicle purchase advice in the past six months, and 63% of gamers' car talk focused on which make or model to purchase.
Ziff Davis reported that gamers' conversations involved a wide range of touch points in the car-buying timeline, from where to search for a car to features and dealership recommendations. Thirty-four percent of gamers gave advice about which dealership to purchase a car from and 64% indicated that they prefer to buy car models that they or someone they know have owned and liked.
Add to that an early August study from Parks Associates, which reported that 34% of U.S. internet users play video games at least once per week while fewer (29%) U.S. internet users watch online videos and (19%) visit social networking sites weekly. With online gaming topping the usage charts and boasting chatty, influential users, it's a medium ripe with word of mouth potential.
NOTE:
In the last 30-days, the Mix Arcade has received over 4,100 pageviews with over 3,300 of them being unique visits. The three most popular games on the site are: Putt-Putt, Tetris, and Darts. The average time spent by a visitor on the Mix site in that time period was 1:02. The average time spent on the Arcade pages was 2:40. Please refer to the FEATURE PAGE : MIX ARCADE sales one-sheet in the Shared drive for details on Page Sponsorship.
Thursday, July 05, 2007
Radio + Web = Powerful Combo
Radio Ad Effectiveness Lab is conducting a new series of research projects under the umbrella theme, “Radio and the Consumer's Mind: How Radio Works.” The goal is to continue learning both how Radio advertising affects consumers differently and how it works synergistically with other forms of media.
Our new online test showed that recall of advertising is dramatically enhanced (27 percent versus 6 percent) when a mix of Radio and Internet ads is used compared to website ads alone. Radio ads can also improve website traffic and a brand's emotional bond with consumers when added to Internet exposures.
In addition, the study finds radio is finding new ways to tie together stations and websites to get more auto dollars.
The auto industry is pouring a huge amount of its marketing dollars into the web. And some radio operators are seeing it as a way to get a bigger piece of the pie. More and more stations are building proposals around the Web. One of the biggest has been CBS Radio’s “Discover Your Ride” campaign for Chrysler. It gets listeners to go to station websites, then to carmakers’ sites. RAB EVP MaryBennett says, “Stations have got this relationship with the audience that’s choosing to be overinvolved with the station by going to their site. This allows auto marketers to play into that relationship.” It’s too soon to say if it’s changed where automakers are putting their budgets – but she says it’s helped “plant a flag in the ground” for radio.
Overall, the picture seems clear: Radio and the Internet can be powerful advertising complements. Whether the goal is to reach more people, or to reach them with greater impact, this particular combination of media seems to be a recipe that’s worthy of more consideration.
Source: Radio Ad Lab
Our new online test showed that recall of advertising is dramatically enhanced (27 percent versus 6 percent) when a mix of Radio and Internet ads is used compared to website ads alone. Radio ads can also improve website traffic and a brand's emotional bond with consumers when added to Internet exposures.
In addition, the study finds radio is finding new ways to tie together stations and websites to get more auto dollars.
The auto industry is pouring a huge amount of its marketing dollars into the web. And some radio operators are seeing it as a way to get a bigger piece of the pie. More and more stations are building proposals around the Web. One of the biggest has been CBS Radio’s “Discover Your Ride” campaign for Chrysler. It gets listeners to go to station websites, then to carmakers’ sites. RAB EVP MaryBennett says, “Stations have got this relationship with the audience that’s choosing to be overinvolved with the station by going to their site. This allows auto marketers to play into that relationship.” It’s too soon to say if it’s changed where automakers are putting their budgets – but she says it’s helped “plant a flag in the ground” for radio.
Overall, the picture seems clear: Radio and the Internet can be powerful advertising complements. Whether the goal is to reach more people, or to reach them with greater impact, this particular combination of media seems to be a recipe that’s worthy of more consideration.
Source: Radio Ad Lab
Sunday, August 27, 2006
Jeep to Muddy Up Consumers at State Fair
Consumers desperately searching through a three-foot-deep pool of slushy, slippery mud to find sticks may drive home a new Jeep. It's the brand's latest stunt to engage consumers and get them digging for a chance to win the grand prize.
On Sept. 29, the start of the State Fair of Texas, up to 120 randomly selected consumers who register at JeepStickInTheMudChallenge.com will participate in the Jeep Stick in the Mud Challenge to win the brand's first four-door Jeep Wrangler.
As reported in PromoXtra By Andrew Scott
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VBRs & HALF-BAKED:
On Sept. 29, the start of the State Fair of Texas, up to 120 randomly selected consumers who register at JeepStickInTheMudChallenge.com will participate in the Jeep Stick in the Mud Challenge to win the brand's first four-door Jeep Wrangler.
As reported in PromoXtra By Andrew Scott
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VBRs & HALF-BAKED:
- Columbus has very active/passionate Classic Car content
- Concept for presence at Ohio State Fair? Tailgate?
- Doesn't have to be 'muddy' -- what about Hummers? Lambos? VW?
- Keep economy cars running around a track to see who gets the best gas mileage?
- Could you do it with motorcycles? Bicycles? Running shoes?
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