Inside Radio shares these Nielsen stats in regard to increased interaction with online video:
Nielsen released May video viewing data that shows 134 million Americans watched online video content last month. That's up 13% from a year ago. The number of minutes a typical online video user watched jumped 49% to 189 minutes.
If you have a client that you know is using using tv spots now or in the past, a video pre-roll opportunity on the radio site can take advantage of video that has already been produced, but perhaps not fully utilized due to the higher cost of television airtime.
If the client has a product or service that would benefit from visual expores to our audience in addition to the audio spots already being aired, a landing page featuring product demonstration, client testimonials, or an amusing video that drives home an important point of their service can greatly increase the likelyhood of response by your audience.
Some great examples of video used to promote products:
1. http://www.insurance-mitchell.com/
Take a look about halfway down the page to see this creative use of a simple YouTube video embedding to brand his services and point out some perfect reasons why you need great insurance coverage.
2. http://www.savingsanity.com/
Simple 'talking head' video that promotes the advertiser's product while providing real informational content to the audience via the free tips presented in the video.
3. https://www.getsnuggie.com/
And the classic -- Snuggie. Sales not only increased exponentially once this landing page was created to enhance their already successful television spot, but a cult following developed by simple virtue of the new internet audience being reached. It wasn't long before people took the brand and product and started using it for their own creative ends:
Snuggie Remix (over 300,000 views)
Snuggie Pubcrawls (video from Chicago - WGN Radio, NYC, and San Diego - complete with media coverage)
Snuggie Parody (warning: strong - but hilarious - language) (4 MILLION views and climbing!)
Encourage your clients and prospects to use video.
Who knows where it might lead?
Showing posts with label Consumer Content. Show all posts
Showing posts with label Consumer Content. Show all posts
Saturday, June 20, 2009
Wednesday, September 26, 2007
Online Gamers Spread WOM About Auto Purchases
The Mix website (and very soon to come on The Fan) has an online arcade of video games. Not only was this site feature developed to keep visitors on our site for longer periods of time, it was also designed to take advantage of the growing popularity of online gaming.
Recent research shows that online gamers are more likely to spread Word-Of-Mouth marketing about automotive purchases. If you needed a VBR for pitching a car dealer, auto parts store, tire store, muffler dealers, or oil change locations -- this could be ideal!
Online Gamers Spread WOM About Auto Purchases
Online gamers are active information seekers and influencers, according to a recent study from Ziff Davis and ConStat. The study found that on average, one third of all gamers have doled out vehicle purchase advice in the past six months, and 63% of gamers' car talk focused on which make or model to purchase.
Ziff Davis reported that gamers' conversations involved a wide range of touch points in the car-buying timeline, from where to search for a car to features and dealership recommendations. Thirty-four percent of gamers gave advice about which dealership to purchase a car from and 64% indicated that they prefer to buy car models that they or someone they know have owned and liked.
Add to that an early August study from Parks Associates, which reported that 34% of U.S. internet users play video games at least once per week while fewer (29%) U.S. internet users watch online videos and (19%) visit social networking sites weekly. With online gaming topping the usage charts and boasting chatty, influential users, it's a medium ripe with word of mouth potential.
NOTE:
In the last 30-days, the Mix Arcade has received over 4,100 pageviews with over 3,300 of them being unique visits. The three most popular games on the site are: Putt-Putt, Tetris, and Darts. The average time spent by a visitor on the Mix site in that time period was 1:02. The average time spent on the Arcade pages was 2:40. Please refer to the FEATURE PAGE : MIX ARCADE sales one-sheet in the Shared drive for details on Page Sponsorship.
Recent research shows that online gamers are more likely to spread Word-Of-Mouth marketing about automotive purchases. If you needed a VBR for pitching a car dealer, auto parts store, tire store, muffler dealers, or oil change locations -- this could be ideal!
Online Gamers Spread WOM About Auto Purchases
Online gamers are active information seekers and influencers, according to a recent study from Ziff Davis and ConStat. The study found that on average, one third of all gamers have doled out vehicle purchase advice in the past six months, and 63% of gamers' car talk focused on which make or model to purchase.
Ziff Davis reported that gamers' conversations involved a wide range of touch points in the car-buying timeline, from where to search for a car to features and dealership recommendations. Thirty-four percent of gamers gave advice about which dealership to purchase a car from and 64% indicated that they prefer to buy car models that they or someone they know have owned and liked.
Add to that an early August study from Parks Associates, which reported that 34% of U.S. internet users play video games at least once per week while fewer (29%) U.S. internet users watch online videos and (19%) visit social networking sites weekly. With online gaming topping the usage charts and boasting chatty, influential users, it's a medium ripe with word of mouth potential.
NOTE:
In the last 30-days, the Mix Arcade has received over 4,100 pageviews with over 3,300 of them being unique visits. The three most popular games on the site are: Putt-Putt, Tetris, and Darts. The average time spent by a visitor on the Mix site in that time period was 1:02. The average time spent on the Arcade pages was 2:40. Please refer to the FEATURE PAGE : MIX ARCADE sales one-sheet in the Shared drive for details on Page Sponsorship.
Friday, November 24, 2006
Word of Mouth Sways Women's Buying Decisions
From a recent Word of Mouth Marketing Association newsletter...
When it comes to influencing women's purchases, family and friends have the most impact, finds a recent survey conducted by WOMMA member company Ketchum.
"Before women go shopping, they go CROPing, looking for CRedibleOPinions," maintains Kelley Skoloda, Partner and Director of Ketchum'sGlobal Brand Marketing Practice. "They trim research time by consulting a few close friends and family members, as well as experts, local news andmagazines. These people offer credible opinions by validating research and helping to determine buying decisions. It's the intersection of two very hot marketing topics -- word-of-mouth and influencers."
Of the women surveyed, 91% indicate that family and friends give either "very" or "somewhat" credible information, and women follow these influencers' lead when it comes to making decisions about buying consumer-packaged goods, consumer electronics, and food.
Other findings:
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VBRs & HALF-BAKED:
When it comes to influencing women's purchases, family and friends have the most impact, finds a recent survey conducted by WOMMA member company Ketchum.
"Before women go shopping, they go CROPing, looking for CRedibleOPinions," maintains Kelley Skoloda, Partner and Director of Ketchum'sGlobal Brand Marketing Practice. "They trim research time by consulting a few close friends and family members, as well as experts, local news andmagazines. These people offer credible opinions by validating research and helping to determine buying decisions. It's the intersection of two very hot marketing topics -- word-of-mouth and influencers."
Of the women surveyed, 91% indicate that family and friends give either "very" or "somewhat" credible information, and women follow these influencers' lead when it comes to making decisions about buying consumer-packaged goods, consumer electronics, and food.
Other findings:
- 7 in 10 women do research prior to making big purchases.
- 25% of women claim they are the first to try new products and services.
---
VBRs & HALF-BAKED:
- Assemble a listener panel of female listeners to evaluate new offerings from clients.
- Create a weekly podcast convering cool things (advertiser services, products) in which our listeners would be interested.
- Connect the ideas above with an advertiser campaign of :60s that promote the web-component.
Monday, October 16, 2006
Interesting Stats & Studies
48 Million Consumers Have Posted Internet Content
Thirty-five percent of internet users claim to have posted online content, according to Pew Internet & American Life Project's report "Home Broadband Adoption 2006."
Other findings:
Twenty percent of online advertisers are ready to test viral marketing in vehicles such as blogs this year, though the majority of consumers (69%) don't trust the product information found on social media sites, according to a recent Jupiter Research report. The report contends, that Consumers are twice as likely to trust information they find on a company or professional review site.
Other findings:
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VBRs & HALF-BAKED:
Thirty-five percent of internet users claim to have posted online content, according to Pew Internet & American Life Project's report "Home Broadband Adoption 2006."
Other findings:
- 8% of all internet users surveyed have created/work on an online journal/blog
- 14% have created/work on their own web page
- 13% have created/work on web pages or blogs for others (friends, work, etc.)
- 26% have shared something online that they created -- including artwork, photos, stories, or videos
- 37% of men and 32% of women surveyed were content creators
- Content creators included 43% of 18- to 29-year-olds, 36% of 30- to 49-year-olds, 29% of 50- to 64-year-olds, and 18% of those 65 and over.
Twenty percent of online advertisers are ready to test viral marketing in vehicles such as blogs this year, though the majority of consumers (69%) don't trust the product information found on social media sites, according to a recent Jupiter Research report. The report contends, that Consumers are twice as likely to trust information they find on a company or professional review site.
Other findings:
- After viewing an online ad, consumers are three times more likely to simply research the product using a search engine than to forward the ad to a friend
- 52% of online advertisers attempting it this year are new to viral marketing
- 71% hope to increase brand awareness with viral campaigns
- 54% expect to drive online sales with online viral marketing
- 44% expect to drive offline sales with online viral marketing
---
VBRs & HALF-BAKED:
- The stat saying Consumers are twice as likely to trust information found on a review site fits perfectly with the function of a readio station website.
- Check out the age of 'content creators' -- 36% of 30-49 years olds, and 29% of 50-64 year olds -- Those are pretty good percentages of our respective audience that can be reach through online marketing components of campaigns run on Mix 97.1 and 1460 The Fan.
Sunday, October 01, 2006
Butterfinger Points Out Video Contest
Nestle USA teams with YouTube.com for a Butterfinger consumer-content video contest that will award a grand-prize Ultimate Mobile Movie Studio package.
The video contest, "Make the Most of Any Moment," broke last week. Entrants will submit videos that show how Butterfinger (and its orange "Finger" icon) can perk up any mundane moment.
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VBRs & HALF-BAKED:
The video contest, "Make the Most of Any Moment," broke last week. Entrants will submit videos that show how Butterfinger (and its orange "Finger" icon) can perk up any mundane moment.
---
VBRs & HALF-BAKED:
- Our stations can easily put out an invitation for the same sort of contest using our listener base and host the video on our sites for voting.
- This could be executing as a cross-company Convergence project.
- I would suggest also posting the vids on YouTube.com -- their user base could only increase response.
- Customer testimonials
- User reviews
- Capturing a memorable event (engagements, anniversaries, vacation)
- Auto Dealers
- Jewelry Stores
- Cleaning Services
- Repair Services
- Handyman
- Restaurants
- Travel Agents
- ...need more ideas?
See DON!
Wednesday, September 13, 2006
Networks Tout Fall Shows Via Web
From Promo Xtra:
---
In an effort to promote the new fall line-up, broadcast networks are turning to the Internet to give viewers a taste of what's to come.
AOL has teamed up with Warner Bros. Television and NBC to feature online premiums of Studio 60 on the Sunset Strip and Twenty Good Years before the shows air this month. The shows will be available at AOL.com/television one week before the network broadcast. The Studio 60 on the Sunset Strip episode launched yesterday and Twenty Good Years rolls out Oct. 4.
---
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VBRs & HALF-BAKED:
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In an effort to promote the new fall line-up, broadcast networks are turning to the Internet to give viewers a taste of what's to come.
AOL has teamed up with Warner Bros. Television and NBC to feature online premiums of Studio 60 on the Sunset Strip and Twenty Good Years before the shows air this month. The shows will be available at AOL.com/television one week before the network broadcast. The Studio 60 on the Sunset Strip episode launched yesterday and Twenty Good Years rolls out Oct. 4.
---
---
VBRs & HALF-BAKED:
- With so many shows trying to appeal specifically to male or female viewers, our stations have the perfect individual audiences to which to preview the new fall tv season.
- Why not offer the shows via streaming video from a special TV page on our site(s)?
- Streaming videos could certainly carry a short preroll promoting the network on which the show appears (perfect for the promo requests we get from WWHO and FOX -- and a helluva a lot better than a moldy 'watch and win' contest!)
- The preview page could also offer a ratings-based feedback system to allow visitors to weigh in on what they think of the individual show (1-star = bad... 4-stars = good.)
- Our listeners feel special because they are getting a 'sneak peek' from the station, and the previews are perceived as CONTENT instead of ADVERTISING.
Monday, September 11, 2006
Whirlpool Spins Love & Laundry Social Events
See the linked article for details, but here's the gist of it...
Whirlpool is taking its laundry appliances to the social scene by hosting Spin Cycle events that will give singles a chance to meet, mingle and have some good clean fun while playing laundry-themed games that can earn them Whirlpool prizes.
The first of four Whirlpool Spin Cycle event loads up in Atlanta on Sept. 7 at the brand's Insperience Studio, a showroom featuring Whirlpool appliances. Others will hit restaurants, lounges and unique locations in Minneapolis and Charlotte, NC, before the cycle ends on Oct. 9 in Dallas.
Whirlpool hopes to connect singles to its brand through social events. Relationship expert Dr. Pepper Schwartz who penned the relationship guide Finding Your Perfect Match will host each singles mixers event. Playing off of the age-old, romanticized notion of people finding their match at the Laundromat, each Spin Cycle will feature laundry-related games. For instance, Find Your Sole Mate matches couples based on socks, and a Laundry Olympics tests who can perform timed chores the fastest, such as folding bed sheets blindfolded. Winners receive Whirlpool Fabric Fresheners and copies of Finding Your Perfect Match.
Throughout the evening, consumers will get to tinker with the brand's new suite of appliances aimed to fit their lifestyles; whether a bachelor doing mini-loads in a city apartment (Duet Sport system) or a family doing several loads of laundry each day (Cabrio system).
Each event is geared toward reaching second-time singles (divorcees) and singles over 30 because of their level of disposable income, Whirlpool said.
Whirlpool paired with relationship Web site Perfectmatch.com to draw Perfectmatch.com's relationship-minded members to the event in each region. E-mail blasts were sent to the Web site's members, and some event-goers will receive a free Perfectmatch.com membership.
---
VBRs & HALF-BAKED:
Whirlpool is taking its laundry appliances to the social scene by hosting Spin Cycle events that will give singles a chance to meet, mingle and have some good clean fun while playing laundry-themed games that can earn them Whirlpool prizes.
The first of four Whirlpool Spin Cycle event loads up in Atlanta on Sept. 7 at the brand's Insperience Studio, a showroom featuring Whirlpool appliances. Others will hit restaurants, lounges and unique locations in Minneapolis and Charlotte, NC, before the cycle ends on Oct. 9 in Dallas.
Whirlpool hopes to connect singles to its brand through social events. Relationship expert Dr. Pepper Schwartz who penned the relationship guide Finding Your Perfect Match will host each singles mixers event. Playing off of the age-old, romanticized notion of people finding their match at the Laundromat, each Spin Cycle will feature laundry-related games. For instance, Find Your Sole Mate matches couples based on socks, and a Laundry Olympics tests who can perform timed chores the fastest, such as folding bed sheets blindfolded. Winners receive Whirlpool Fabric Fresheners and copies of Finding Your Perfect Match.
Throughout the evening, consumers will get to tinker with the brand's new suite of appliances aimed to fit their lifestyles; whether a bachelor doing mini-loads in a city apartment (Duet Sport system) or a family doing several loads of laundry each day (Cabrio system).
Each event is geared toward reaching second-time singles (divorcees) and singles over 30 because of their level of disposable income, Whirlpool said.
Whirlpool paired with relationship Web site Perfectmatch.com to draw Perfectmatch.com's relationship-minded members to the event in each region. E-mail blasts were sent to the Web site's members, and some event-goers will receive a free Perfectmatch.com membership.
---
VBRs & HALF-BAKED:
- A chance to create "It's Just Laundry"?
- Involve 'big box' retailers?
- What about the local 'suds & duds' type places?
- I've seen a internet cafe / laundromat combination...
- Whirlpool's focus on 'second-time singles' and 30+ singles match well with Mix audience
Sunday, August 27, 2006
EBay & Family Circle Small Space Design Contest
EBay and Family Circle magazine have joined forces on a contest that looks for a resourceful consumer who can redesign a small space using only items purchased on eBay.
Entrants must submit, in 250 words or less, their ideas about how to creatively redesign a small space using items purchased on eBay.com. A before picture must be included and the space to be redesigned can not exceed 150 square feet.
The eBay & Family Circle's Designing Small Spaces Contest can be entered at FamilyCircle.com/smallspace or at eBay.com/smallspace.
Click here for the full article
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VBRs & HALF-BAKED:
Entrants must submit, in 250 words or less, their ideas about how to creatively redesign a small space using items purchased on eBay.com. A before picture must be included and the space to be redesigned can not exceed 150 square feet.
The eBay & Family Circle's Designing Small Spaces Contest can be entered at FamilyCircle.com/smallspace or at eBay.com/smallspace.
Click here for the full article
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VBRs & HALF-BAKED:
- In what ways might we apply this to existing clients?
- Can we pair a prospect with an existing client?
- What if we took this concept outside of the home
-- Garage makeover? Garden? Cubicle?
KFC Cooks Up Moms Panel
Quoted from the article in BrandWeek:
"...KFC announced the formation of a panel made up of moms who will help guide the brand. The “KFC Moms Matter! Advisory Board” is designed to get the Yum! Brands-owned chain in touch with family needs.
Members will give their two cents regarding everything from new product ideas to trendspotting. The first order of business is creating an online community for moms that will go live next year. Offline, the Moms Matter group will meet twice a year, hold quarterly conference calls and host monthly dinner meetings in their hometowns.
The move mirrors McDonald’s “Global Mom’s Panel” which was announced in early May. The burger chain chats with moms from six countries about issues regarding the brand.
KFC received a blow in June when the Center for Science in the Public Interest filed a suit against the chain. CSPI said, in a statement, the use of partially hydrogenated oil “puts customers at risk of a Kentucky Fried Coronary.” The suit aims to compel KFC to eliminate or disclose the use of “artery-clogging frying oil.”
Consumers didn’t seem to mind the health warnings and the chain had a strong year last year. U.S. sales were up 5.8% to $5.2 billion last year, per Technomic, Chicago."
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VBRs & HALF-BAKED:
"...KFC announced the formation of a panel made up of moms who will help guide the brand. The “KFC Moms Matter! Advisory Board” is designed to get the Yum! Brands-owned chain in touch with family needs.
Members will give their two cents regarding everything from new product ideas to trendspotting. The first order of business is creating an online community for moms that will go live next year. Offline, the Moms Matter group will meet twice a year, hold quarterly conference calls and host monthly dinner meetings in their hometowns.
The move mirrors McDonald’s “Global Mom’s Panel” which was announced in early May. The burger chain chats with moms from six countries about issues regarding the brand.
KFC received a blow in June when the Center for Science in the Public Interest filed a suit against the chain. CSPI said, in a statement, the use of partially hydrogenated oil “puts customers at risk of a Kentucky Fried Coronary.” The suit aims to compel KFC to eliminate or disclose the use of “artery-clogging frying oil.”
Consumers didn’t seem to mind the health warnings and the chain had a strong year last year. U.S. sales were up 5.8% to $5.2 billion last year, per Technomic, Chicago."
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VBRs & HALF-BAKED:
- Use MIX 97.1 listeners to form a LOCAL panel of Moms
- Client and Moms could meet in RadiOhio conference room
- Send web survey to station eMail list
- Create a mobile text-message survey to poll opt-ins on client questions
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