Inside Radio shares these Nielsen stats in regard to increased interaction with online video:
Nielsen released May video viewing data that shows 134 million Americans watched online video content last month. That's up 13% from a year ago. The number of minutes a typical online video user watched jumped 49% to 189 minutes.
If you have a client that you know is using using tv spots now or in the past, a video pre-roll opportunity on the radio site can take advantage of video that has already been produced, but perhaps not fully utilized due to the higher cost of television airtime.
If the client has a product or service that would benefit from visual expores to our audience in addition to the audio spots already being aired, a landing page featuring product demonstration, client testimonials, or an amusing video that drives home an important point of their service can greatly increase the likelyhood of response by your audience.
Some great examples of video used to promote products:
1. http://www.insurance-mitchell.com/
Take a look about halfway down the page to see this creative use of a simple YouTube video embedding to brand his services and point out some perfect reasons why you need great insurance coverage.
2. http://www.savingsanity.com/
Simple 'talking head' video that promotes the advertiser's product while providing real informational content to the audience via the free tips presented in the video.
3. https://www.getsnuggie.com/
And the classic -- Snuggie. Sales not only increased exponentially once this landing page was created to enhance their already successful television spot, but a cult following developed by simple virtue of the new internet audience being reached. It wasn't long before people took the brand and product and started using it for their own creative ends:
Snuggie Remix (over 300,000 views)
Snuggie Pubcrawls (video from Chicago - WGN Radio, NYC, and San Diego - complete with media coverage)
Snuggie Parody (warning: strong - but hilarious - language) (4 MILLION views and climbing!)
Encourage your clients and prospects to use video.
Who knows where it might lead?
