Inside Radio shares these Nielsen stats in regard to increased interaction with online video:
Nielsen released May video viewing data that shows 134 million Americans watched online video content last month. That's up 13% from a year ago. The number of minutes a typical online video user watched jumped 49% to 189 minutes.
If you have a client that you know is using using tv spots now or in the past, a video pre-roll opportunity on the radio site can take advantage of video that has already been produced, but perhaps not fully utilized due to the higher cost of television airtime.
If the client has a product or service that would benefit from visual expores to our audience in addition to the audio spots already being aired, a landing page featuring product demonstration, client testimonials, or an amusing video that drives home an important point of their service can greatly increase the likelyhood of response by your audience.
Some great examples of video used to promote products:
1. http://www.insurance-mitchell.com/
Take a look about halfway down the page to see this creative use of a simple YouTube video embedding to brand his services and point out some perfect reasons why you need great insurance coverage.
2. http://www.savingsanity.com/
Simple 'talking head' video that promotes the advertiser's product while providing real informational content to the audience via the free tips presented in the video.
3. https://www.getsnuggie.com/
And the classic -- Snuggie. Sales not only increased exponentially once this landing page was created to enhance their already successful television spot, but a cult following developed by simple virtue of the new internet audience being reached. It wasn't long before people took the brand and product and started using it for their own creative ends:
Snuggie Remix (over 300,000 views)
Snuggie Pubcrawls (video from Chicago - WGN Radio, NYC, and San Diego - complete with media coverage)
Snuggie Parody (warning: strong - but hilarious - language) (4 MILLION views and climbing!)
Encourage your clients and prospects to use video.
Who knows where it might lead?
Showing posts with label Word-Of-Mouth. Show all posts
Showing posts with label Word-Of-Mouth. Show all posts
Saturday, June 20, 2009
Tuesday, March 03, 2009
Monday, January 19, 2009
Dismantling Trusted Marketing Strategies
Great post from Brian Massey at the Society for Word of Mouth Marketing.
Your Wake-Up Call...
Your Wake-Up Call...
- TV is not an effective way to communicate, video is.
- Radio is not an effective way to communicate, the human voice is.
- Print is not an effective way to communicate, words and images are.
- Web sites are not an effective way to communicate, solving problems is.
Sunday, November 23, 2008
Godin Delivers the Goods
Video recording of a live seminar with Seth Godin.
Well worth the investment of an hour to view.
Pass this opportunity up at your own risk!
Well worth the investment of an hour to view.
Pass this opportunity up at your own risk!
Friday, September 05, 2008
Brilliant Billboards Could Be Leaderboards
Here's a great example of an outdoor campaign that could easily be translated into an online campaign using our 728x90 Leaderboard banners.
Even more interesting than the campaign itself is the backstory of how it all came together and was actually executed. Click here for the full story.
Which of your clients might benefit from the creation of a compelling storyline...
Missed romance at a traffic light with that cute guy driving a TOYOTA?
A long-lost friend spotted in the aisles at KROGER?
What other variations can you create?
Wednesday, September 26, 2007
Online Gamers Spread WOM About Auto Purchases
The Mix website (and very soon to come on The Fan) has an online arcade of video games. Not only was this site feature developed to keep visitors on our site for longer periods of time, it was also designed to take advantage of the growing popularity of online gaming.
Recent research shows that online gamers are more likely to spread Word-Of-Mouth marketing about automotive purchases. If you needed a VBR for pitching a car dealer, auto parts store, tire store, muffler dealers, or oil change locations -- this could be ideal!
Online Gamers Spread WOM About Auto Purchases
Online gamers are active information seekers and influencers, according to a recent study from Ziff Davis and ConStat. The study found that on average, one third of all gamers have doled out vehicle purchase advice in the past six months, and 63% of gamers' car talk focused on which make or model to purchase.
Ziff Davis reported that gamers' conversations involved a wide range of touch points in the car-buying timeline, from where to search for a car to features and dealership recommendations. Thirty-four percent of gamers gave advice about which dealership to purchase a car from and 64% indicated that they prefer to buy car models that they or someone they know have owned and liked.
Add to that an early August study from Parks Associates, which reported that 34% of U.S. internet users play video games at least once per week while fewer (29%) U.S. internet users watch online videos and (19%) visit social networking sites weekly. With online gaming topping the usage charts and boasting chatty, influential users, it's a medium ripe with word of mouth potential.
NOTE:
In the last 30-days, the Mix Arcade has received over 4,100 pageviews with over 3,300 of them being unique visits. The three most popular games on the site are: Putt-Putt, Tetris, and Darts. The average time spent by a visitor on the Mix site in that time period was 1:02. The average time spent on the Arcade pages was 2:40. Please refer to the FEATURE PAGE : MIX ARCADE sales one-sheet in the Shared drive for details on Page Sponsorship.
Recent research shows that online gamers are more likely to spread Word-Of-Mouth marketing about automotive purchases. If you needed a VBR for pitching a car dealer, auto parts store, tire store, muffler dealers, or oil change locations -- this could be ideal!
Online Gamers Spread WOM About Auto Purchases
Online gamers are active information seekers and influencers, according to a recent study from Ziff Davis and ConStat. The study found that on average, one third of all gamers have doled out vehicle purchase advice in the past six months, and 63% of gamers' car talk focused on which make or model to purchase.
Ziff Davis reported that gamers' conversations involved a wide range of touch points in the car-buying timeline, from where to search for a car to features and dealership recommendations. Thirty-four percent of gamers gave advice about which dealership to purchase a car from and 64% indicated that they prefer to buy car models that they or someone they know have owned and liked.
Add to that an early August study from Parks Associates, which reported that 34% of U.S. internet users play video games at least once per week while fewer (29%) U.S. internet users watch online videos and (19%) visit social networking sites weekly. With online gaming topping the usage charts and boasting chatty, influential users, it's a medium ripe with word of mouth potential.
NOTE:
In the last 30-days, the Mix Arcade has received over 4,100 pageviews with over 3,300 of them being unique visits. The three most popular games on the site are: Putt-Putt, Tetris, and Darts. The average time spent by a visitor on the Mix site in that time period was 1:02. The average time spent on the Arcade pages was 2:40. Please refer to the FEATURE PAGE : MIX ARCADE sales one-sheet in the Shared drive for details on Page Sponsorship.
Saturday, March 10, 2007
New Media Budgets
87.4% of Executives to Invest in New Media Marketing
Confidence in new media is on the rise, according to the American Advertising Federation's AAF Media Investment Survey 2007. Results show a growing inclination among executives to augment traditional media with new media properties and experimentation, and responses indicate that traditional media categories are in serious need of innovation if they are to remain competitive.
A full 87.4% of respondents believe that the pace and scope of innovation in the media landscape inspire creativity, and they are willing to invest their budgets to harness that creativity.
Other findings:
Email is a key point of influence for consumer purchase decisions, according to the Microsoft Digital Advertising Solutions research released in January by Word Of Mouth Marketing Association member company Microsoft. The findings suggest that many of consumers' major decisions are influenced by email conversations with friends and family and point to the medium as a place where marketers can insert messages that might impact consumers during the decision-making process.
Other findings:
Combining the stats regarding company intention to invest in new media with the information regarding how people use email ought to provide some interesting VBRs for contacting prospects to sponsor our emails newsletters.
Confidence in new media is on the rise, according to the American Advertising Federation's AAF Media Investment Survey 2007. Results show a growing inclination among executives to augment traditional media with new media properties and experimentation, and responses indicate that traditional media categories are in serious need of innovation if they are to remain competitive.
A full 87.4% of respondents believe that the pace and scope of innovation in the media landscape inspire creativity, and they are willing to invest their budgets to harness that creativity.
Other findings:
- 73% of respondents reserve 1%-20% of their budget for experimentation and new media properties.
- 12.37% of respondents reserve 21%-40% of their budget for experimentation and new media properties.
- Concerning media planning in 2007, respondents ranked "I am always open to new ways to use traditional media" at 78%, "the right media mix almost always includes a balance of traditional and nontraditional media" at 75.5%, and "the search for new media properties to grow my brand never stops" at 57.7%.
Email is a key point of influence for consumer purchase decisions, according to the Microsoft Digital Advertising Solutions research released in January by Word Of Mouth Marketing Association member company Microsoft. The findings suggest that many of consumers' major decisions are influenced by email conversations with friends and family and point to the medium as a place where marketers can insert messages that might impact consumers during the decision-making process.
Other findings:
- 45% of frequent online users say email is their primary form of communication.
- 66% of male and 81% of female respondents discuss social arrangements (what films, concerts, or events to see or where to eat) via email.
- 41% of men discuss financial services purchases via email.
- 77% of women discuss travel plans via email.
Combining the stats regarding company intention to invest in new media with the information regarding how people use email ought to provide some interesting VBRs for contacting prospects to sponsor our emails newsletters.
Friday, November 24, 2006
Word of Mouth Sways Women's Buying Decisions
From a recent Word of Mouth Marketing Association newsletter...
When it comes to influencing women's purchases, family and friends have the most impact, finds a recent survey conducted by WOMMA member company Ketchum.
"Before women go shopping, they go CROPing, looking for CRedibleOPinions," maintains Kelley Skoloda, Partner and Director of Ketchum'sGlobal Brand Marketing Practice. "They trim research time by consulting a few close friends and family members, as well as experts, local news andmagazines. These people offer credible opinions by validating research and helping to determine buying decisions. It's the intersection of two very hot marketing topics -- word-of-mouth and influencers."
Of the women surveyed, 91% indicate that family and friends give either "very" or "somewhat" credible information, and women follow these influencers' lead when it comes to making decisions about buying consumer-packaged goods, consumer electronics, and food.
Other findings:
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VBRs & HALF-BAKED:
When it comes to influencing women's purchases, family and friends have the most impact, finds a recent survey conducted by WOMMA member company Ketchum.
"Before women go shopping, they go CROPing, looking for CRedibleOPinions," maintains Kelley Skoloda, Partner and Director of Ketchum'sGlobal Brand Marketing Practice. "They trim research time by consulting a few close friends and family members, as well as experts, local news andmagazines. These people offer credible opinions by validating research and helping to determine buying decisions. It's the intersection of two very hot marketing topics -- word-of-mouth and influencers."
Of the women surveyed, 91% indicate that family and friends give either "very" or "somewhat" credible information, and women follow these influencers' lead when it comes to making decisions about buying consumer-packaged goods, consumer electronics, and food.
Other findings:
- 7 in 10 women do research prior to making big purchases.
- 25% of women claim they are the first to try new products and services.
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VBRs & HALF-BAKED:
- Assemble a listener panel of female listeners to evaluate new offerings from clients.
- Create a weekly podcast convering cool things (advertiser services, products) in which our listeners would be interested.
- Connect the ideas above with an advertiser campaign of :60s that promote the web-component.
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