Friday, September 05, 2008

Brilliant Billboards Could Be Leaderboards

Here's a great example of an outdoor campaign that could easily be translated into an online campaign using our 728x90 Leaderboard banners.

Click here for the full campaign series of billboards.

Even more interesting than the campaign itself is the backstory of how it all came together and was actually executed. Click here for the full story.

Which of your clients might benefit from the creation of a compelling storyline...
Missed romance at a traffic light with that cute guy driving a TOYOTA?
A long-lost friend spotted in the aisles at KROGER?
What other variations can you create?