Monday, January 19, 2009

Dismantling Trusted Marketing Strategies

Great post from Brian Massey at the Society for Word of Mouth Marketing.

Your Wake-Up Call...
  • TV is not an effective way to communicate, video is.
  • Radio is not an effective way to communicate, the human voice is.
  • Print is not an effective way to communicate, words and images are.
  • Web sites are not an effective way to communicate, solving problems is.