Very quick (but very good) interview with sales guru, Jeffrey Gitomer from SalesRepRadio.com.
"The salesperson, man or woman, who walks into the potential buyer's office and starts to puke all over them about how great they are and how wonderful their product is... they're going to lose, or they're going to fight the price because they haven't differentiated themselves in any way."
~Gitomer
Click the PLAY button below to hear the short audio interview:
Sell Smart - Not Hard