Meaningful Online Engagement

Heard of a new book today called "Dot Boom" about how to created meaningful online messages that engage the Boomer generation. I visited the book's website (http://www.dotboombook.com/) and watched a 45-minute presentation by co-author David Weigelt. Definitely worthwhile...

My favorite bit was a quote he used from Albert Einstein:
"Not all that can be counted counts and not all that counts can be counted."
~Albert Einstein

What a great seque line to use the next time someone wants to focus on CPM pricing instead of achieving results!