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In an effort to promote the new fall line-up, broadcast networks are turning to the Internet to give viewers a taste of what's to come.
AOL has teamed up with Warner Bros. Television and NBC to feature online premiums of Studio 60 on the Sunset Strip and Twenty Good Years before the shows air this month. The shows will be available at AOL.com/television one week before the network broadcast. The Studio 60 on the Sunset Strip episode launched yesterday and Twenty Good Years rolls out Oct. 4.
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VBRs & HALF-BAKED:
- With so many shows trying to appeal specifically to male or female viewers, our stations have the perfect individual audiences to which to preview the new fall tv season.
- Why not offer the shows via streaming video from a special TV page on our site(s)?
- Streaming videos could certainly carry a short preroll promoting the network on which the show appears (perfect for the promo requests we get from WWHO and FOX -- and a helluva a lot better than a moldy 'watch and win' contest!)
- The preview page could also offer a ratings-based feedback system to allow visitors to weigh in on what they think of the individual show (1-star = bad... 4-stars = good.)
- Our listeners feel special because they are getting a 'sneak peek' from the station, and the previews are perceived as CONTENT instead of ADVERTISING.
