The video contest, "Make the Most of Any Moment," broke last week. Entrants will submit videos that show how Butterfinger (and its orange "Finger" icon) can perk up any mundane moment.
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VBRs & HALF-BAKED:
- Our stations can easily put out an invitation for the same sort of contest using our listener base and host the video on our sites for voting.
- This could be executing as a cross-company Convergence project.
- I would suggest also posting the vids on YouTube.com -- their user base could only increase response.
- Customer testimonials
- User reviews
- Capturing a memorable event (engagements, anniversaries, vacation)
- Auto Dealers
- Jewelry Stores
- Cleaning Services
- Repair Services
- Handyman
- Restaurants
- Travel Agents
- ...need more ideas?
See DON!
