Consumers Say 'Make Mobile Ads Relevant'
Consumers are more accepting of ads on their cell phone -- if they are relevant -- says a new report from mobile marketing company Enpocket.
In the study, some 78% of consumers said they would be happy to receive mobile advertising that is tailored to their interests. Of those, 64% would be willing to provide personal details if that data were analyzed to improve relevance of the ads. In addition, 58% of respondents would prefer banner ads displayed on mobile Internet pages to mobile marketing text messages.
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VBRs & HALF-BAKED:
- Creating topic specific mobile text alerts allows consumers to hone in on information important to THEM
- Ideas for alert topics?
Movie times
Movie reviews
CD release info
New music alert
Contest alerts
Health/fitness tips
School closings
Sports scores
Horoscopes
Daily quote
Weather
Traffic alerts - Review the MOBILE MARKETING one-sheet for ideas and pricing on a default mobile alerts package -- see DON for additional ideas!
