Most the chain versions of these stores are stocked with brand name merchandise, and some even have fresh produce, refrigerated and frozen foods. The article doesn't pretend that a consumer would do all their shopping at these stores, but there are several categories where real savings can be had: school/office supplies, holiday and party supplies, household cleaners, paper products, and snack foods.
Deals found at dollar stores are drawing a larger portion of the population. According to ACNielsen, 70% of households shopped at a dollar store last year.
Want to hear another surprising statistic? The top four chains in this retail channel have a combined sales revenue of almost $20 BILLION dollars, and three of them rank among the top-ten retailers in the Unisted States.
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VBRs & HALF-BAKED:
- Don't forget the Audience DNA statistics we received, and look deeper than just being able to save our audience money.
- What if they sponsored our Mix Marketplace / 50%-Off page?
- If you've read this far, here's a reward: The first person on the RadiOhio, Inc. Sales Team to stop by Don's desk and mention this post will received a $25 restaurant certificate.
- Is there a snack food ad buy in which they might be paired-up?
- How about sponsoring a pet adoption promo? (These stores sell a lot of pet supplies.)
- What about cleaning supplies for a "home for the holidays" or "spring cleaning" connection?
You can read the full article and comments at this link, but you'll need to register as a user on the site (but it's free and well worth the TON of information you can find in just about any retails category.)
