Here are some VBRs for use in pitching advertisers to promote the sale of Gift Cards this season...
According to the American Pulse™ Survey of 4,069 respondents, 52.1% say they would rather receive a gift card or cash. One reason for this preference may be that consumers do not like gifts that were chosen for them (45.4% of those who received clothing as a gift in the past didn’t like or didn’t wear it). Another possible reason is that 46.3% of those who participate in gift giving/receiving during the holidays say they hate to return gifts because it is a hassle.
Other key findings regarding the Holiday season (of those who participate in gift giving/receiving during the Holidays):
82.4% say gift cards are a smart gift alternative for people they don’t know well
10.5% have “re-gifted” gift cards received
22.5% have “re-gifted” gifts received
22.7% like to exchange gifts for things they would rather have
13.5% have received gift cards that they’ve never redeemed
16.1% have received gift cards that they’ve only partially redeemed
53% of gift card users often or always spend more than the original card value, and most likely redeem their cards over two visits
Read more findings here.
PS: MixMarketplace is another great way to promote gift card sales while requiring no cash outlay from the client.
