A new research study gleaned from a field of nearly 1,000 digital influencers demonstrates traditional and online media are both important sources when it comes to sharing news. The study by IM MS&L finds that traditional media play a vital role in igniting the process that leads influencers to share information online and via word of mouth.
Eight in ten influencers often go online to find out more after:
- Reading something in a magazine or newspaper (84%)
- Hearing something on TV or the Radio (84%)
~ Renee Wilson
Deputy MD of MS&L New York
Director of the agency's IM MS&L practice.
Source: MSL News Release, 11/16/08.
Full release:
http://www.mslworldwide.com/in-the-news/press-releases/traditional-media-sparks-word-of-mouth
