Seeking to grab the attention of Gen Y's on social networks? Better put away the old online display ads if you're seeking to grab the attention of Gen Y's on social networks. A new study by the Participatory Marketing Network and Pace University shows traditional banner ads to be ineffective to young adults aged 18-24.
Researchers asked a group of Gen Y's if they notice ads at all when navigating through a social community, and if they approve of them. While 84% said they notice ads on social networks, only 19% said they find them "relevant."
Researchers also found that 74% of the young consumers in the study click on social network ads "infrequently," and 36% don't click on the ads at all.
There were a few signs of hope in the results --
62% of the respondents said they have "visited a brand or fan page on a social network" and 48% said they have "become a fan or friend of the company or organization" showcased on a brand or fan page.
The top three reasons respondents cited for joining a brand or fan group were: get product updates ( 67%), view promotions (64%) and view or download music videos (41%).
Read full article: http://www.internetretailer.com/dailyNews.asp?id=29703
