Meaningful Online Engagement

Heard of a new book today called "Dot Boom" about how to created meaningful online messages that engage the Boomer generation. I visited the book's website (http://www.dotboombook.com/) and watched a 45-minute presentation by co-author David Weigelt. Definitely worthwhile...

My favorite bit was a quote he used from Albert Einstein:
"Not all that can be counted counts and not all that counts can be counted."
~Albert Einstein

What a great seque line to use the next time someone wants to focus on CPM pricing instead of achieving results!

Jump-Start Your Car Business

The latest issue of Fast Company's Now Daily email newsletter (you can sign-up for free by clicking here) shares 25 ideas for getting the automotive business back into drive. Why not take a look and see how many of the concepts you might borrow for use as VBRs to contact the car dealers on your client list?

Some of my favorites...
#5 Why geckos can't solve the problem
As powerful as advertising and marketing are, they're not going to save the American car industry. What the industry needs is a vision. Tell us why we should want your cars. If you can't figure out what makes your product special, then it's probably not special. When you do have something to say, market the hell out of it.

#8 Urban Outfitters
Car-free living is the car dealer's worst nightmare, but it also may be their greatest opportunity to reinvent themselves. The auto industry could reframe itself as a transportation industry in the same way some of the oil companies have started talking about themselves as energy companies. What events or features could car companies sponsor? "Imagine a young professional driving her GM car from her suburban home to a well-maintained train station, taking her GM collapsible bike from the trunk, boarding the GM train to the city, unfolding the bike in 15 seconds, and riding to work," says the director of the National Center for Bicycling and Walking. "Now is the time."