Bob Parsons of GoDaddy.com is doing a great job of providing entertaining, yet informative, video content for his customers. What sort of content, advice, and expertise are you providing to YOUR clients?
Tuesday, June 30, 2009
Thursday, June 25, 2009
Secrets of the Male Shopper
Great article in the BWOnline archive on the topic of targeting males in your marketing.
Advertising to men falls into more than the two cliched columns of the Metrosexual (fashion and 'product' obsessed) and the Retrosexual (sports and beer obsessed) -- the cliches only account for about %5 of the male population on the extreme edges of the spectrum. Here's how you reach the rest.
The best ideas from the article?
Advertising to men falls into more than the two cliched columns of the Metrosexual (fashion and 'product' obsessed) and the Retrosexual (sports and beer obsessed) -- the cliches only account for about %5 of the male population on the extreme edges of the spectrum. Here's how you reach the rest.
The best ideas from the article?
- Appeal to their inner-geek
Think Dyson vacuums and Bugaboo's new stroller - Allow for Advertiser-Activism
Today's males want to interact with their brands -- Just look at all the parody ads on YouTube - Not just Quick-Buyers -- They are Browsers
Men under 35 shop more like their sisters than their grandfathers - Provide Content Camouflage
Men's Health, Stuff, and Maxim -- all male mags, BUT -- two in every five pages pitch products. They are masks for men to shop without opening themselves to ridicule from their beer-buddies - Make 'em Comfortable
Most men might feel a bit out of place at salons and unisex spas -- but add alcohol and ESPN while they wait in queue for their pedicures and manicures, call it a "Grooming Lounge", and you just might have a $4-million dollar business like Washington DC's Michael Gilman and Pirooz Sarshar
Saturday, June 20, 2009
VBR for Video
Inside Radio shares these Nielsen stats in regard to increased interaction with online video:
Nielsen released May video viewing data that shows 134 million Americans watched online video content last month. That's up 13% from a year ago. The number of minutes a typical online video user watched jumped 49% to 189 minutes.
If you have a client that you know is using using tv spots now or in the past, a video pre-roll opportunity on the radio site can take advantage of video that has already been produced, but perhaps not fully utilized due to the higher cost of television airtime.
If the client has a product or service that would benefit from visual expores to our audience in addition to the audio spots already being aired, a landing page featuring product demonstration, client testimonials, or an amusing video that drives home an important point of their service can greatly increase the likelyhood of response by your audience.
Some great examples of video used to promote products:
1. http://www.insurance-mitchell.com/
Take a look about halfway down the page to see this creative use of a simple YouTube video embedding to brand his services and point out some perfect reasons why you need great insurance coverage.
2. http://www.savingsanity.com/
Simple 'talking head' video that promotes the advertiser's product while providing real informational content to the audience via the free tips presented in the video.
3. https://www.getsnuggie.com/
And the classic -- Snuggie. Sales not only increased exponentially once this landing page was created to enhance their already successful television spot, but a cult following developed by simple virtue of the new internet audience being reached. It wasn't long before people took the brand and product and started using it for their own creative ends:
Snuggie Remix (over 300,000 views)
Snuggie Pubcrawls (video from Chicago - WGN Radio, NYC, and San Diego - complete with media coverage)
Snuggie Parody (warning: strong - but hilarious - language) (4 MILLION views and climbing!)
Encourage your clients and prospects to use video.
Who knows where it might lead?
Nielsen released May video viewing data that shows 134 million Americans watched online video content last month. That's up 13% from a year ago. The number of minutes a typical online video user watched jumped 49% to 189 minutes.
If you have a client that you know is using using tv spots now or in the past, a video pre-roll opportunity on the radio site can take advantage of video that has already been produced, but perhaps not fully utilized due to the higher cost of television airtime.
If the client has a product or service that would benefit from visual expores to our audience in addition to the audio spots already being aired, a landing page featuring product demonstration, client testimonials, or an amusing video that drives home an important point of their service can greatly increase the likelyhood of response by your audience.
Some great examples of video used to promote products:
1. http://www.insurance-mitchell.com/
Take a look about halfway down the page to see this creative use of a simple YouTube video embedding to brand his services and point out some perfect reasons why you need great insurance coverage.
2. http://www.savingsanity.com/
Simple 'talking head' video that promotes the advertiser's product while providing real informational content to the audience via the free tips presented in the video.
3. https://www.getsnuggie.com/
And the classic -- Snuggie. Sales not only increased exponentially once this landing page was created to enhance their already successful television spot, but a cult following developed by simple virtue of the new internet audience being reached. It wasn't long before people took the brand and product and started using it for their own creative ends:
Snuggie Remix (over 300,000 views)
Snuggie Pubcrawls (video from Chicago - WGN Radio, NYC, and San Diego - complete with media coverage)
Snuggie Parody (warning: strong - but hilarious - language) (4 MILLION views and climbing!)
Encourage your clients and prospects to use video.
Who knows where it might lead?
Thursday, June 18, 2009
The Silent Click
Interesting stats about the marketing value a banner delivers beyond just the "click." Take the information with a grain of salt -- after all, the study was commissioned by the OPA (Online Publishers Association) an organization whose best interest is to promote the sale of banner ads.
The OPA's position is that, just because a web visitor didn't click on your banner doesn't mean your money was wasted. Study findings include...
The OPA's position is that, just because a web visitor didn't click on your banner doesn't mean your money was wasted. Study findings include...
- One in five conduct related searches and one in three visit the brands’ sites
- Users spent over 50% more time than the average visitor to these sites and consumed more pages
- Users spent about 10% more money online overall, and significantly more on product categories related to the advertised brands
- Higher income audiences visited the advertisers sites
Saturday, June 13, 2009
Sell Smart - Not Hard
Very quick (but very good) interview with sales guru, Jeffrey Gitomer from SalesRepRadio.com.
"The salesperson, man or woman, who walks into the potential buyer's office and starts to puke all over them about how great they are and how wonderful their product is... they're going to lose, or they're going to fight the price because they haven't differentiated themselves in any way."
~Gitomer
Click the PLAY button below to hear the short audio interview:
Sell Smart - Not Hard
"The salesperson, man or woman, who walks into the potential buyer's office and starts to puke all over them about how great they are and how wonderful their product is... they're going to lose, or they're going to fight the price because they haven't differentiated themselves in any way."
~Gitomer
Click the PLAY button below to hear the short audio interview:
Sell Smart - Not Hard
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