Thursday, July 24, 2008

Landing Page Video Piracy

Interesting take on providing engaging content on an advertising landing page:
http://www.vidsense.com/touchofgray/index.html#evtv1-2121

"Touch Of Gray" took video accessible from a video sharing site of a scene from "A Few Good Men" and embedded the video player on a promotional page. Since the video was actually provided via a social site using their embedded video player, I think this effective skirts the issue of licensing rights -- the infringer is actually the site that provides the video -- not the owner of the landing page.

We use similar reasoning when posting music videos from YouTube on the Mix site and sports videos on The Fan -- this example took it a step further by using a single advertiser. This could be a concept to exploit for advertisers of our own.

A Veterinarian landing page that displays a funny animal video...
A Sports Bar that displays a funny beer commercials...
A Travel Agency that uses a clip from the movie National Lampoon's Vacation...
An Employment Agency that uses video from Office Space...
An Insurance Agency that uses videos of catastrophes...

Lots of possibilities.