Here's a nice twist I found on a "Top Tips" campaign...
Instead of a single sponsor, Yahoo used multiple continuing education programs (DeVry, Kaplan, etc.) to be 'featured schools' from a ten tips page that shared the best work-from-home job opportunities. To score even higher interest based on rising fuel costs, the tips article was additional tagged with the full title of "Stop Pumping Gas: Ten Hot Home Office Jobs."
Think about what multiple complementary businesses you could combine into a single Tips Campaign --
Pets, Auto, Finance, Travel, "Green", Education, Fashion, Cooking, etc... virtually limitless!
Here's a link to the full article/example:
http://education.yahoo.net/degrees/articles/featured_ten_hot_home_office_jobs.html
