The latest buzzword for the trend mentioned above is "Staycation" and here is some information that can help you craft a compelling VBR that gains the attention of your prospects...
Let's start with Weber, the grill-maker, which released some survey results last month that say this is the summer of staycations and grilling. They surveyed over 1,000 people and received some interesting results:
- Among grill owners planning staycations, a whopping 80% plan to grill weekly
- 41% plan to grill at least several times each week
- Once having the term explained to them, 51% of the respondents said they plan to take one or more staycations this summer
- 24% who are changing their traditional summer vacations to include a staycation this year
- 40% say they plan to try new grilled foods or grilling recipes
- 13% plan to purchase a new outdoor grill this summer
- 7% plan to update or improve their current grill
- Others plan on buying grilling accessories (11%) or a grilling cookbook (8%)
- In Pennsylvania The Constitutional Walking Tour of Philadelphia is pushing its staycation not only as inexpensive and educational, but as a green-friendly trip.
- Connecticut created a web site that highlights staycation destinations in the Constitution State and offers discounts to many of those places.
- The Arlington (Texas) Convention & Visitors Bureau has a local and regional campaign designed to get the locals to go to Six Flags Over Arlington and spend the night with the family in a hotel.
Wal-Mart is making things interesting for consumers, with its subsite makeyourdollarstretch.com and a downloadable desktop Widget called 101 Days of Summer Staycations.
The Staycation trend may have been created the need to cut spending on the rising cost of gasoline (and everything else!) but it may also have been created to help the innovative marketing professionals earn additional profits this summer!
